BizLingo: Personalized Business English Learning for Professionals
BizLingo: Personalized Business English Learning for Professionals
BizLingo is an AI-powered self-learning tool designed to help Chinese professionals enhance their business English skills.
While many language learning apps (e.g., Duolingo) focus on casual conversation, BizLingo targets real-world business scenarios to meet the professional needs of adult learners.
BizLingo is an AI-powered self-learning tool designed to help Chinese professionals enhance their business English skills.
While many language learning apps (e.g., Duolingo) focus on casual conversation, BizLingo targets real-world business scenarios to meet the professional needs of adult learners.
My Role
Instructional Design
Interface Design
Prompt Engineering
Team
Project Manager
LX Designer (Me)
Instructional Designer
Developer
Duration
March - May, 2025
Tool
Figma, OpenAI API
Background
Background
PROBLEM
Traditional language learning tools fail to address the specific professional language needs of adult learners.
PROBLEM
Traditional language learning tools fail to address the specific professional language needs of adult learners.
Professionals struggle with:
Applying English in business settings, such as meetings, emails, negotiations
Describing their learning needs effectively
Finding flexible and personalized learning paths
Professionals struggle with:
Applying English in business settings, such as meetings, emails, negotiations
Describing their learning needs effectively
Finding flexible and personalized learning paths
DESIGNING FOR ADULT LEARNERS
Applying adult learning principles to create a structured, engaging, and self-directed learning experience
DESIGNING FOR ADULT LEARNERS
Applying adult learning principles to create a structured, engaging, and self-directed learning experience
Real-World Relevance
Learner Autonomy
Learn-by-Doing
Scaffolded Learning
Immediate Feedback
Real-World Relevance
Learner Autonomy
Learn-by-Doing
Scaffolded Learning
Immediate Feedback
ENHANCING INSTRUCTIONAL DESIGN WITH AI
To create a personalized and engaging learning experience, I worked with the engineer to integrate AI into the learning path
ENHANCING INSTRUCTIONAL DESIGN WITH AI
To create a personalized and engaging learning experience, I worked with the engineer to integrate AI into the learning path
How AI Helped?
Instead of relying on predefined lessons, BizLingo uses GPT-powered prompts to dynamically generate tailored learning goals based on user input. When learners enter a specific business scenario, such as “resolving a client dispute,” AI customizes the lesson structure by suggesting relevant vocabulary, grammar patterns, and cultural nuances suited to the context.
How AI Helped?
Instead of relying on predefined lessons, BizLingo uses GPT-powered prompts to dynamically generate tailored learning goals based on user input. When learners enter a specific business scenario, such as “resolving a client dispute,” AI customizes the lesson structure by suggesting relevant vocabulary, grammar patterns, and cultural nuances suited to the context.
Solution
Solution
FEATURES
To address these needs, I designed and iterated on a personalized learning flow
FEATURES
To address these needs, I designed and iterated on a personalized learning flow
Personalized Goal Setting
Learners begin by inputting a specific business scenario, such as "negotiating with clients", which allows the AI to generate customized learning objectives tailored to their needs.
Personalized Goal Setting
Learners begin by inputting a specific business scenario, such as "negotiating with clients", which allows the AI to generate customized learning objectives tailored to their needs.
Customized Dialogue Type
Learners can choose between monologue for structured speech or dialogue for interactive conversations, whichever is closer to their goal.
Customized Dialogue Type
Learners can choose between monologue for structured speech or dialogue for interactive conversations, whichever is closer to their goal.
AI-generated Scenario
Learners input a business context, and AI generates realistic conversations with appropriate vocabulary, tone, and complexity.
AI-generated Scenario
Learners input a business context, and AI generates realistic conversations with appropriate vocabulary, tone, and complexity.
TESTIMONIALS
It felt scaffolded at an effective level, with each step being targeted and specific.
— Learning Science Expert
— Learning Science Expert
It feels like a personalized version of Duolingo, which is a good idea to me. I love choosing my own learning path.
— Learner 1
— Learner 1
I really appreciated the focus on business interactions. It's way more effective than any other language learning apps for me.
— Learner 2
— Learner 2
Takeaways
Takeaways
PROJECT TAKEAWAYS
Through this project, I learned that..
PROJECT TAKEAWAYS
Through this project, I learned that..
Designing for adults requires autonomy & relevance
Adult learners value control over their learning and need practical applications.
Designing for adults requires autonomy & relevance
Adult learners value control over their learning and need practical applications.
Designing for adults requires autonomy & relevance
Adult learners value control over their learning and need practical applications.
Scaffolding enhances learning outcomes
A gradual increase in difficulty ensures effective retention and engagement.
Scaffolding enhances learning outcomes
A gradual increase in difficulty ensures effective retention and engagement.
Scaffolding enhances learning outcomes
A gradual increase in difficulty ensures effective retention and engagement.
AI-powered role-play fosters real-world readiness
Unlike static assessments, AI-driven conversations help learners practice business scenarios interactively.
AI-powered role-play fosters real-world readiness
Unlike static assessments, AI-driven conversations help learners practice business scenarios interactively.
AI-powered role-play fosters real-world readiness
Unlike static assessments, AI-driven conversations help learners practice business scenarios interactively.
