About Me

About Me

About Me

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siyun's picture

My Journey to Design

I’ve always been curious—first about how people think, and now about how they interact with products. With a background in psychology, economics, and HCI, I started by uncovering user pain points. But insights alone weren’t enough—I wanted to turn them into solutions.


That drive led me to product design, where I’ve led 0-to-1 projects for Honda Research Institute, PLUS, and Turn the Bus. Whether in EdTech, B2B SaaS, or beyond, I design with one goal: creating user-centered experiences that don’t just function—they make an impact.

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siyun's picture

My Journey to Design

Driven by a deep curiosity about human behavior, I began my journey studying psychology and conducting market research, where I uncovered consumer pain points. But I realized my passion also lied in crafting solutions, not just identifying problems.

This sparked my shift into product design, where I’ve had the privilege of leading 0-to-1 projects for Honda Research Institute, PLUS, and Turn the Bus. Across industries like edtech and B2B SaaS, I’m passionate about creating impactful, user-centered designs that drive real change while meeting business goals.

Exploring…

Accessibility

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Fav color

#91D5FF

#5C4033

Fav Font

Poppins

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A Side

B Side

siyun's picture

My Journey to Design

I’ve always been curious—first about how people think, and now about how they interact with products. With a background in psychology, economics, and HCI, I started by uncovering user pain points. But insights alone weren’t enough—I wanted to turn them into solutions.


That drive led me to product design, where I’ve led 0-to-1 projects for Honda Research Institute, PLUS, and Turn the Bus. Whether in EdTech, B2B SaaS, or beyond, I design with one goal: creating user-centered experiences that don’t just function—they make an impact.

Exploring…

Accessibility

Bentos

Fav color

#91D5FF

#5C4033

Fav Font

Poppins

Poppins

Poppins

© Created by Siyun Wen 2025 with 🧋 and 🐱 hair

© Created by Siyun Wen 2025 with 🧋 and 🐱 hair

© Created by Siyun Wen 2025 with 🧋 and 🐱 hair